Mission Statement
To be the leading mobile Internet company in China

Overview
TOM Online Inc. is a leading wireless Internet company in China providing value-added multimedia products and services. A premier online brand in China targeting the young and trendy demographics, the company’s primary business activities include wireless value-added services and online advertising. The company offers an array of services such as SMS, MMS, WAP, wireless IVR (interactive voice response) services, content channels, search and classified information, and free and fee-based advanced email. As at June 30, 2007, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless Internet segment.